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a country lady in equestrian stockholm

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// WCT jacket: Navy / Competition top: Champion, will be launched in May //

 

Den brittiska bloggerskan A Country Lady upp dressad i vår WCT tröja Navy och tävlingsfavoriten Champion, som kommer lanseras nu i Maj!

Hur sugen blir man inte på vår och strålande sol?

 

British equestrian blogger ‘A Country Lady’ all dressed up in our WCT jacket Navy and the absolute favorite Champion, that will be launched this May!

Now we long for spring and brilliant sunshine!

 

highlights – jun-aug

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// Photoshoot with photographer Josef Peyre //

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// Nationaldagstävlingarna Strömsholm, rider Emelie Aldenfalk, Photo: Maria Sjölinder //

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// Happy announcement, Equestrian Stockholm is head supplier to ‘Dressage Power Future Stars‘ //

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// Equestrian Stockholm featured in Hoefslag Magazine //

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// Falsterbo Horse show //

JUNE & JULY

Under Juni var vi på härliga Nationaldagstävlingarna på Strömsholm! Underbara tävlingar vid Strömsholm slott.

Vinnaren av Equestrian Stockholms klass blev vår egen team ryttare Emelie Aldenfalk!

I Juli var det dags för årliga Falsetrbo Horse show! Lika härligt som alltid att träffa alla härliga kunder och se på vackra ekipage och hänga med vänner.

During June we where attending the National competitions at the wonderful Strömsholm castle. 

Winner of Equestrian Stockholms class was our own team rider Emelie Aldenfalk!

During July we went to the annual Falsterbo Horse show! Always a pleasure to meet all of ur lovely customers and watch beautiful horses and hang out with your friends. 

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// Photoshoot with Philippa Davin and our team riders Antonia and Axelina Pettersson Häggström //

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// Photoshoot with Elenore Simberg, Photographer Fredric Fredrixzon Berggren and MUA Emelie Persson //

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// Photoshoot with team rider Lina Holström, Photographer Fredric Fredrixzon Berggren and MUA: Emelie Persson // 

AUGUST

Nu var det dags för höstens fotograferingar!

Först ut åkte Johanna och Sofia till Göteborg och besökte Philippa Davin på hennes gård för att fotografera med våra teamryttare Antonia och Axelina Pettersson Häggström. Visste du att Antonia senare under året blev svensk mästare i hoppning?!

Sedan bar det av ner mot Skåne för att först besöka dressyrryttaren Elenore Simberg och dag 2 besöka hoppryttaren Lina Holmström. Såå kul att jobba med vår fotograf Fredric Fredrixzon igen! Dessutom hade vi även med vår make up artist Emelie Persson som gjorde ett fantastiskt jobb!

Time fot the photoshoots for the fall collections! 

First out Johanna and Sofia went to Gothenburg and visited Philippa Davin and her stable to do a photoshoot with our team riders Antonia and Axelina Pettersson Häggström. Didi you know that Antonia later this year became the swedish champion in showjumping?! 

After that we went down to Skåne in the sothers part of Sweden to visit dressage rider Elenore Simberg  and day 2 to visit showjumping rider Lina Holström. Sooo fun to work with ur photographer Fredric again! ANd also welcomed a new member to the group, make up artist Emelie Persson who did an amazing job! 

HIGHLIGHTS – APRIL-MAY

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// Winner of the FEI Grand Prix Kür Caroline Darcourt and Paridon Magi with Johanna from Equestrian Stockholm // 

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// GIRL POWER in Vietnam //

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// Equestrian Stockhom featured in British Dressage Magazine //

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// Photoshoot England, photographer C. Drakeley // 

APRIL 

Månaden började med att Eqestrian Stockholm var med och sponsrade den årliga Vårdressyren på härliga Strömsholm.

Vinnaren av FEI Grand Prix Kür blev Caroline Darcourt med Paridon Magi och intermédiaire 1 B vanns av Sofia Möller och Royalist, vilka fantastiska ryttare och hästar!

Johanna och Sofia åkte till Vietnam för att besöka en av våra leverantörer. Vi är ett otroligt glada över att ha ett så bra team som tillsammans skapar grymma produkter.

Våren kom till England och vi hade fotografering med vår Brittiska agent Linnea Aarflot och fotografen C Drakeley.

April started with the annual ‘Spring Dressage’ at Strömsholm where Equestrian Stockholm sponsored. Winner of the FEI Grand Prix Kür was Caroline Darcourt with Paridon Magi and intermédiaire 1 B was Sofia Möller and Royalist, Amazing riders and horses!

Johanna and Sofia went to Vietnam to visit one of our suppliers. We are so grateful to have such a great team that we create amazing proucts with!

The spring came to England and we had a photoshoot with our British agent Linnea Aarflot and photographer C Drakeley.


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// Photoshoot at Strömsholm Castle with photographer Rebecca Tengström //

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// Eurovision star Douwe Bob visitng Sweden, off course dressed up in ES!  //

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// Team ES at Vårruset //

MAY

Äntligen kom våren till Sverige! Vi hade en fantastisk fotografering vid Strömsholm slott med vår fotograf Rebecca Tengström!

Det rådde Eurovision feber i Stockholm och artisten Douwe Bob besökte stockholm och passade på att ta en ridtur ute vackra vår Stockholm, såklart uppdressad i Equestrian Stockholm.

Team ES sprang Vårruset och lyckades till och med få guldmedalj ; )

Finally the Spring came to Sweden too! We had a great photoshoot at beautiful Strömsholm Castle with our photographer Rebecca Tengström, such a fantastic day!

There was Eurovsion song contest fever in Stockholm! Eurovision star Douwe Bob visited Stockholm and took the opportunity to take a ride, off course dressed up in Equestrian Stockholm. 

Team ES did a great run at Vårruset, we even took gold medals! ; ) 

2016 Hightlights – Jan-Mars

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// ISPO – Tyskland // 

 

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// Kia Herold, agent Finland //

 

JANUARY

Året började med att Johanna och Sofia åkte till Tyskland för att besöka en av världens största sportmässor, ISPO. Ni hittar hela inlägget om Johanna och Sofias resa här.

Vi välkomnade vår fantastiska agent för Finland till ES-familjen! Kia Herold är kvinnan som förutom att vara grym på PR och marknadsföring även kan tala hela fem språk flytande (!). Hon har tidigare arbetat som modell och rest och bott runt om i hela världen. Tack vare Kia tog ES sig snabbt in på den Finska marknaden, och är där för att stanna!

 

The year started with a trip to the international sports fair ISPO for Johanna and Sofia. We met both new and old suppliers, the year couldn’t have started in a a better way! 

We welcomed our new amazing Finish agent to the Equestrian Stockholm family! Kia Herold is the woman that is both awesome at PR and marketing and can also speak five (!) languages fluently. She has previously worked as a model and lived and travelled all over the world. Thanks to Kia Equestrian Stockholm established fast in the Finish market and showed everyone that we are here to stay! 

 

 


 

 

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// Photoshoot – Ågesta gård – Photographer Rebecca Tengström //

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// Photoshoot with the ES family  Photographer Josef Peyre //

 

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// Linnea AArflot – Agent England //

 

 

FEBRUARY

Under Februari hade vi fotografering hos Ågesta gård med fotografen Rebecca Tengström och modellerna Heidi och Fanny. Väldigt kul då tävlingstoppen ‘Elegance’ och softshell jackan ‘Champagne’ blev riktiga storsäljare och kommer komma åter i lager i vår (!) Vi hann även med fotografering med ES familjen och Johanna och Sofia hälsade på våra leverantörer i Riga.

Linnea Aarflot

Equestrian Stockholm lanserades i England och vi välkomnade Linnea Aarflot in i ES familjen! Linnea är den forna Art directorn som nu främst arbetar med sin stora passion – Hästar och dressyr. Utöver att vara en framgångsrik dressyrryttare och hästutbildare blev hon även agent för ES i England. Vi kunde inte varit nöjdare med vårt val av agent!

 

During February we had a photoshoot at Ågesta gård with photographer Rebecca Tengström and models Heidi and Fanny with the new products of the season. Both competition top ‘Elegance’ and softshell jacket ‘Champagne’ became super popular and will be back in stock this Spring (!) We also had a photoshoot with the ES family and Johanna and Sofia went visiting our suppliers in Riga.

Linnea Aarflot

Equestrian Stockholm launched in England and we welcomed Linnea Aarflot to the ES famiy! Linnea is the former Art director that now works with her big passion -Horses and Dressage. We couldn’t be happier with our choice of agent! 

 


 

 

 

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// Gothenburg Horse Show – Elenore Simberg – Mona Johanesson //

 

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// Photoshoot with Elenore Simberg with amazing photographer Fredric Fredrixzon Berggren //

 

MARS 

Göteborg Horse show var denna månads stora event. Alltid lika kul att få träffa alla våra underbara kunder!

Under mässan hade vi även samarbete med dressyrryttaren Elenore Simberg som intervjuade olika framgångsrika ryttare, ridsportprofiler och domare. Bland annat en härlig med toppmodellen och ryttaren Mona Johanesson, du finner intervjuerna här

Fotografering för vårkollektionen och inspelning av vår reklamfilm! Vi besökte Elenore Simberg och fotograferade samt spelade in vår reklamfilm. Vi säger ett stort tack till Elenore, fotograf Fredric Fredrixzon Berggren och editor Edward Simberg för en fantastiskt jobb! Du finner reklamfilmen här

 

Gothenburg Horse Show. Always a pleasure to meet all of our wonderful customers! 

During this year fair we had a collaberation with dressage rider Elenore SImberg that did interviews with succesfull rider, equestrian profiles and judges, Among many, she did an interview with top model and rider Mona Johanesson, you find the interview here

 

Photoshoot for the spring collection and recording of our first commercial! You find the commercial here

We would like to say a BIG thank you to Elenore Simberg, photographer Fredric Fredrixzon Berggren and editor Edward Simberg for an amazing job!

Last day of our campaign ‘Ride against cancer’

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// Rider: Emily Ward, Photographer: Samatha Frog, Outfit: Faded Pink //

 

Last day of our campaign ‘Ride against cancer’!

During October we have given 10% of our income for all pink products to the breast cancer fond. You also get 20% off on all the pink products, so now you can both do good and look good!

Join the movement, together we can make a difference

You’ve got to love Emerald

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// Saddle pad: Emerald, Ear net: Emerald, Riding breeches: Ultimate jump White //

Photographer: Philippa Davin

 

How amazing is our color for this fall Emerald?

A beautiful saddle pad and ear net that really gives you that luxurious feeling!Our gorgeous jumping saddle pad in shiny emerald is perfect for a day of training or competition and matches easily becasue of the navy details. The saddle pad has ‘super quick dry’ inner material and shiny dirt repellant outer material with beautiful details in silver and patterns with the Equestrian Stockholm logo.

This set is already a big favorite at the office!

Equestrian Stockholm in Kentaur Magazine

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// Saddle pad: Burgundy Dressage, Jacket: Light weight jacket Burundy, Polo top: Burgundy //

 

We are very happy to be featured in this issue of Kentaur Magazine!

Here you can see our model and excellent dressage rider Elenore Simberg in our clothes, photo taken by photographer Fredric Fredrixson Berggren and MUA Emelie Persson.

The jacket and polo top will be launched friday the 23:rd of September!

Team ES Sarah

During the following weeks you will be able to get to know the entire team behind Equestrian Stockholm.

We start this serie with an interview with Sarah Larsson. It’s her that you as a customer wil have your contact with!

 

 

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What is your main job role at Equestrian Stockholm?

I am responsible for customer service – keeping all contact with our customers. I am also responsible for logistics when we are planning exhibitions and shows as well as logistics concerning our warehouse. Furthermore, all packaging and arranging of orders is done by me. Besides that, other tasks might come up which we (the team – Bertil, Sofia, Johanna, me, Cecilia and Lea) deal with together.

 

Logistics…do you like planning and structure?

Yes, I like planning and structure. Without those two ingredients it would be hard combining a family, a full-time job and a horse, haha!

 

 

I see, so what is the best and most challenging part of your job?

I get to learn so much every day and I am constantly developing in my job role! I play a very important part – as I am responsible for everything concerning our customers. Equestrian Stockholm is well-known for our good service and I am proud to keep up that good work. If a problem arises, I always try to find a good way to solve the problem and make sure the customer is happy. Without good service – ES would never be where we are today.

 

 

That is true – happy customers are a the key to great sale success. So – how did you end up at Equestrian Stockholm?

I got the offer and I never needed to think about my answer. I have always seen the potential in ES and I could not mis this opportunity. It is crazy how time goes by fast – that was over a year ago now, haha!

 

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You mentioned a horse earlier – tell me! Have you always been an equestrian?

Well, it is actually a horse that comes from my old place of work – Ågesta Gård. Let’s take it briefly from the beginning – I have always been interested in horses. When I was a kid I started hanging out in the stable at Ågesta and after that I was stuck. I have basically grown up together with top rider Kristian von Krusenstierna. When I got older I started working at Ågesta and started working as an instructor – after taking several courses for that. Actually – it was at Ågesta I met Johanna for the first time!

 

So, it seems you have spent many hours in the saddle. What is important for you when it comes to riding wear?

Comfort, aesthetics and a good fit is definitely what I am searching for. If I should be able to stay in the stable the whole day, riding several horses and perform at my best – these are the essentials to me.

 

So, let’s travel five years into the future…where will ES be by then?

In five years, Equestrian Stockholm will be a well established, multi-national company. Looking at what has happened this past year, and we have so much coming up – we have all possibilities to grow as big as we want!

Photoshoot at Philippa Davin

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The 18th of August the ES crew visited photographer Philippa Davin to shoot our new fall collection!

It is so fun when you work with a photographer that you really click with! Even though we had never worked together before the entire day just runned so smoothly.

 

Our models for the day was our team members Antonia and Axelina Pettersson Häggström and their gorgeous horses. Antonia and Axelina are two super talented showjumping rider located in Gothenburg, Sweden.

We took alot of action pictures, can’t wait to show you guys!

 

So, when do we release the fall collection?

Saddle pads, ear nets and bandages will be released around 10th of September.

The jackets will be released around the 26th of September.

 

So stay tuned…